Marketing Plan

My partner and I plan to market our film to teenagers and young adults. We will have ads on TV, billboards and social media. We will have social media because lots of teens and young adults have multiple forms of social media. Social media will be our primary form of advertising because the number of users between the ages 16 through 24 with is age range of our target audience. Instagram is the primary social media we will use because Instagram has the highest percent of users being 16-24 which is 37 percent. This percent is higher than the number of 16 through 24 year olds on any other form of social media. The TV shows that we will have ads on will be horror and/or mystery shows. We also want to advertise to more than just our target audience.