A Quiet Place attracted a wider audience than horror films of past years. A Quiet Place had a growing appeal among women and audience members 50 and older. Part of the success was due to the fact that it attracted female audience. My target audience is similar because it attracts young adults and teenagers but is also appealing to an older audience. The first trailer aired during the Super Bowl to an audience of over a hundred million. The marketing team made mini trailers on social media with shimmering audio waveforms that expanded to show silent scenes from the movie because of the lack of dialogue. On Facebook they used an interactive feature "Press and Hold", where users could press a button and watch a scene from the movie. A Quiet Place also use billboards to advertise. The aspects my partner and I would use to market our product is social media and print to appeal to a wider audience.
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