The target audience of Happy Death Day is young female adults and teenagers. The audience was 54 percent females with 63 percent under the age 25. My film's target audience is also younger female adults and teens. Happy Death Day was advertised on social media for example Instagram and on youtube. They also had commercials on TV where a trailer of the film was played. As well as a billboard that have the same design as the poster. My partner and I will use TV commercials and billboards to market our film.
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